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5 Social Media Tools Every Marketer Needs

After more than a decade of working with major companies around the world, we know how to make social media easier to handle for your business. We’ve compiled the 5 essential tools you should be using to improve your business and keep your social media streamlined.:

1. CoFrame

CoFrame is a social media content management platform, designed for teams of all sizes to collectively create, manage, approve and publish social media content in real-time all on one easy-to-use platform. It allows teams to create, structure and build best practices on how to increase your brand visibility via social and publish on-going content that will drive new customers to your growing business.

2. SocialDrift

SocialDrift is the leading platform in Instagram automation. With its sophisticated artificial intelligence, it can target and interact with real users for you. This takes the workload off your hands, and will bring you rapid and organic growth. This outreach motivates Instagram users to check out your own account, which improves brand awareness and drives followers. Major companies such as Mashable are already using SocialDrift to build engaged audiences on Instagram.

3. Upfluence

If you haven’t yet added influencers to your marketing strategy, you’re missing out on a major channel for engaging with incremental audiences. Upfluence, an influencer search tool, helps you to select influencers, manage, and analyze performance. Today, successful global brands like Acura, Bing and Nikon are posting their most dramatic results from influencer marketing.

4. Splice

Splice is a video-editing tool built by GoPro with social media in mind, enabling users to edit social media video content on the go. Splice makes it easy to create professional-looking videos on your iPhone® or iPad® and has everything you need to create a fully customized video: trim, crop, effects, titles, speed controls, animation transitions, music and more.

5. Funnel.io

The Funnel platform helps marketers automate their data collections, allowing them to focus on analysis and taking actions. Right now, most marketers use a manual process and a spreadsheet to report on their marketing results. Funnel replaces this with software that is always up-to-date, more detailed and less error prone. Furthermore, thanks to integration with tools like Google Analytics, marketers can better understand whether social media ads actually generated ROI.

-Sarah Alexander
Project Manager