Calling All Pinners
Contrary to what you may have heard in the past, Pinterest is now considered a product discovery and eCommerce search engine with over 250 million active users. Pinterest has recently announced new ways for retailers to get a bigger bang for their buck when using the platform in their social media eCommerce strategy.
Pinterest is a highly underrated platform when it comes to product sales. However, with this update they are “making hundreds of millions of Pins shoppable with up-to-date pricing and stock information, with links that go directly to the checkout page on the retailer’s site where you can buy in a few clicks.”
What retailers will be able to do is add a “product pin” which will include a shopping tag icon. When clicked on, this icon will let the user know the price and whether the item is in stock. This icon will also be available as a shortcut within the feed. All a user needs to do is hold down and click the shopping tag which will immediately direct to a shopping feed with in-stock and related products for that Pin, from a variety of brands. What this does is it allows users to shop within the app, checking pricing and knowing whether an item is available instead leaving to go find it else where on the internet.
If you’re wondering if this would be effective for your eCommerce/social strategy, according to Pinterest, “clicks on products to retail sites have increased by 40%” since the roll out of these new shopping features.