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Sonos

Global Launch Support

The Sonos Home Sound System delivers all the music on earth, in every room, with warm, full-bodied sound that’s crystal clear at any volume. Sonos engaged Social House to help create and execute a global product launch. Our approach was to target audiophiles in a way that would inspire them to purchase based upon facts not fluff. Social House created a global live chat, in key global regions targeted and translated by language, allowing audiophiles to communicate directly with brand audio engineers.

Sonos
Sonos
RESULTS

The results of the SONOS live chat consisted of over 1,100 live chat comments/questions in one hour with a majority of those users being engaged for over 30 minutes. In addition, the total number of replays following the live chat event lead us to understand that more educational opportunities would greatly benefit the brand.

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