Launch Strategy

Urban Decay is beauty with an edge. Feminine, dangerous and fun, it appeals to women who relish their individuality and dare to express it. From eyes, to lips, to complexion, Urban Decay has been shaking up the industry for over 20 years. To introduce Urban Decay’s newest product, TroubleMaker Mascara, Social House helped the brand strategically and creatively craft a story to reach their target audience.