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Urban Decay

Launch Strategy

Urban Decay is beauty with an edge. Feminine, dangerous and fun, it appeals to women who relish their individuality and dare to express it. From eyes, to lips, to complexion, Urban Decay has been shaking up the industry for over 20 years. To introduce Urban Decay’s newest product, TroubleMaker Mascara, Social House helped the brand strategically and creatively craft a story to reach their target audience.

Urban Decay
Urban Decay
RESULTS

From conceptualization to production, Urban Decay leaned on Social House for strategic and creative guidance. Complementing our strategy with innovative creative, we were able to successfully put TroubleMaker samples in the hands of over 60K people in just 72 hours.

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