Fashion // Embracing the Digital Age

When consumers first started using Instagram none of us imagined the impact it would have on brand identity. Over the last couple years, the app has proven to be an integral part in visual advertising for both small and large labels alike. A handful of big brands have created digital projects that are carefully curated to encourage brand awareness. Take a look at some of the big names that are taking Instagram by storm: 

@chaneloffical – Embraces the digital age by creating bespoke Instagram invitations to coincide with their runway shows. 

@rickowensonline – Consistent brand aesthetic and colorful layouts consume a feed full of interior and behind-the-scene fashion shots.  

@jacquemus – His filter free feed has defined naif imagery as the complete identity of the brand. 

@loewe – The brands minimal craftsmanship is showcased through graphic videos that illustrate their accessories exclusively for Instagram. 

@gucci – All backstage imagery is resized to fit a square format, keeping their feed as polished as an advertisement.