Say Hello to 'Facebook Showcase' for Watch
Although Facebook Watch launched in 2017 and is yet to become a household name, Facebook is making it a priority. They announced “Facebook Showcase,” allowing advertisers optimal reach with the most popular Watch content.
The Facebook Showcase ad program boosts brand awareness giving online video and TV ad buyers the opportunity to reach target audiences within the highest-quality videos on Facebook. Why Facebook Watch? Watch currently serves 400 million monthly viewers who are consuming at least one minute of content, with 75 millions of those averaging around 20 minutes of watch time every day. You might tell yourself that 75 million isn’t a lot, but in comparison, The Big Bang Theory averages 18 million viewers per episode and is considered the most watched show today.
Facebook Watch will be offering three types of video promotion:
1. In-Stream Reserve allows advertisers to reach people watching video from a selection of hundreds of the most engaging, highest quality publishers and creators. These placements are bought in advance at a fixed cost and delivered to in-target audiences verified by Nielsen.
2. In-Stream Reserve Categories includes all the features of In-Stream Reserve and allows advertisers to reach people within contextually relevant content. These categories include sports, fashion/beauty, and entertainment. And today, we’re adding food and news categories as well.
3. Sponsorships allow advertisers to be the exclusive sponsor of a program for US viewers, giving advertisers the opportunity to place their ads in specific shows.
Although Facebook isn’t revealing their full plans for Watch, we can definitely say it’s going to be a major initiative in the next few months. Facebook Showcase is one of the first major steps.
Associate Director of Operations