Psychic Readings by Social House
This is a wild time – but at Social House, we’ve got our eyes on the future. Our ultimate mission is to future-proof businesses and help them get ahead of the trends that are shaping online and offline culture today. We wanted to take a minute to pull out our crystal ball and give our readers some tips on what you can do now to start prepping your business for the future:
01. Key Performance Indicators – Marketers will start to reevaluate the types of KPIs in which they measure success across digital and social. We all measure engagement, impressions, and views but what about measuring content that “inspires consumers to take action” or “content that inspires an emotional response”? These are the types of metrics that should matter more to brands, especially as we move towards a post-quarantine, re-entry period.
02. Private Groups and Tribes – Piggybacking on the last trend, marketers should increasingly focus on more on building meaningful connections with their target audience versus the masses. Of course, brands want to reach as many customers as possible. However, the emergence of groups and tribes speaks to the need for brands to focus on talking to individuals rather than speaking to wide-ranging demographics. We’re seeing this a lot with brands looking to reach younger audiences.
03. Ephemeral Content is Here to Say – Ephemeral content is something that is available only for a short duration of time and disappears afterward. Instagram and Snapchat Stories are perfect examples of this type of content. People’s attention spans are short and the way they like to consume content is also getting shorter. This is why content formats like Stories have become so popular. They are short, engaging, and addictive in a way that people can spend hours scrolling through one Story after another. Start thinking about ways to ride this wave to content that will have your audience coming back for more.
Start thinking about ways to ride this wave to content that will have your audience coming back for more.