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Strategy + Content Creation
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Since 2004, J Brand Jeans has set out to create timeless, classic and sophisticated denim with an emphasis on fit and the inspiration to make a woman look and feel beautiful. The brand’s objective was to raise brand awareness of J Brand Jeans as a leader in the saturated denim industry, ultimately sparking social conversations and driving traffic to E-Commerce.


The strategy encompassed three main areas: New Product Support (this included coverage of their Little Black Jean, The Stocking Jean, The Skinny Pant, the Utility Collection and E-commerce Support. This included creating original content that drives clicks and sales back to and paid media spend including designing captivating ad campaigns to reflect the elevated brand voice.


The results include dominant Pinterest engagement as J Brand’s fans are avid and highly engaged pinners with a 320% increase in total repins – with 178K new repins added in 8 months. In addition, we achieved strong Instagram growth for the brand with a 7,043% increase in followers from 3.5K to 250K in just two and a half years.