It’s the dream of every marketer: actual conversion analytics. This week Snapchat announced that they will be opening up pixel tracking for measuring cross platform stats. The tool will tie together ad exposure and website traffic.
TechStyle started testing the tool last month:
“It’s still pretty early days so there are some things that we’re testing and learning on, but we want to get as much data as we can,” said Laura Joukovski, SVP of media at TechStyle Fashion Group.