In the past, meeting customer needs was once associated with brands selling an actual product. More recently, businesses have moved away from physical items and focused on capitalizing the experience. Uber and Airbnb pose as a perfect example of experience driven brands that don’t have any physical products to speak of. This proves to be a lucrative strategy as consumers don’t base decisions on isolated communication; they turn to brands in their moment of need.
Here are five ways media agencies can better position their clients in the digital world:
Brands should focus their media on the entire customer experience,