Whether you realize it or not your customer is already doing your job for you. Everyday users across all platforms are creating content with your product and sharing it online. It’s a living, breathing jackpot for incredible and authentic marketing. The nature of social media is ever evolving and to be able to keep up marketers are forced into spending hours sourcing thousands of images that might already be irrelevant by the time they are actually posted.
Instead of wasting all that time today’s leading marketers have come to realize that the way they worked before was harder and not better. Authenticity is the name of the game and your most authentic touchpoint is your customer.
Here are six different ways brands are surfacing the best, most relevant content from across social networks, and seamlessly putting that content to work alongside their branded assets.
Image via Shawn Throckmorton
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