Strategy + Content Creation
+ Tumblr Curation
Since 2004, J Brand Jeans has set out to create timeless, classic and sophisticated denim with an emphasis on fit and the inspiration to make a woman look and feel beautiful. The brand’s objective was to raise brand awareness of J Brand Jeans as a leader in the saturated denim industry, ultimately sparking social conversations and driving traffic to E-Commerce.
The strategy encompassed three main areas: New Product Support (this included coverage of their Little Black Jean, The Stocking Jean, The Skinny Pant, the Utility Collection and E-commerce Support. This included creating original content that drives clicks and sales back to jbrandjeans.com and paid media spend including designing captivating ad campaigns to reflect the elevated brand voice.
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