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Pepsi

Global Strategy + Campaign
Creation + Content Development

Pepsi is a brand that needs no introduction. Having consulted across a multitude of global Pepsi initiatives including strategic optimization and 360 campaigns, Social House strived to bring Pepsi to the masses in a relevant way. We launched Pepsi’s first ever fashion and art initiative - The Pepsi Capsule Collection - to accentuate the world’s biggest sporting event in Brazil. A unique visual and artistic collaboration between Pepsi, fútbol and six internationally renowned street artists hosted on one interactive hub.

Pepsi
Pepsi
RESULTS

To actualize the Pepsi Capsule Collection, we designed and built a custom microsite to act as the central hub for this groundbreaking fusion of art, fashion and sports. An elevated fashion video look book, as well as a global content support program for Facebook, Twitter and Instagram to further amplify exposure.

More than 25% of all microsite visits resulted in a click to partner websites to purchase. Site visitors spent nearly 4 minutes exploring the hub along with garnering a massive 62 Million impressions across social alone.

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