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T3

Brand Relaunch Campaign +
Global Strategy

T3 Micro is an innovative heat styling tool company, driven by design and rooted in technology. In 2017, the company came to Social House with one pressing question, “How do we expand brand awareness and reach our target consumers in an authentic and innovative way?” As Social House began to conceptualize the campaign, we knew that T3 Micro was not setting out to change the world but rather to remind women everywhere that self-confidence is power, and that power comes from within.

T3
T3

Through a series of phased tactical roll-out plans, amplified via influencer credibility, and supported via beautifully curated social and digital assets, we hit home a message that applied not only to our products but also to our consumers.

RESULTS

The results of the #PowerWithin campaign equated to 220K social engagements with 32 Million impressions and 7.6K user-generated pieces of content. In addition, we helped educate consumers and increase brand awareness with more than 808K video views across social and YouTube combined. The brand also saw a 251% lift in new site visits with an 81% lift YOY in website sessions.

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