Social House

Global Strategy + Campaign
Creation + Content Development

Since 1929, 7UP has been the original ‘uncola’ offering consumers effervescent, lemon-lime refreshment. 7UP engaged Social House to conceptualize a multitude of initiatives including, overall global strategy optimization, Sip Up Summer, Original Citizens and 7UP Vintage (a heritage campaign), just to name a few.

RESULTS

We created and produced assets that rolled out across 35+ countries and 4 social media platforms, generating increased brand equity for 7UP amongst creative influencers and consumers alike. By streamlining global content dissemination to the markets, we allowed the brand to propel content performance, channel growth and overall strategic momentum.