Our Blog

We've worked inside a World Cup campaign before, and the brands that won weren't the ones with the biggest badges. Here's what this year's early campaigns are already telling us about where brand marketing is going, and why the window to act is shorter than most brands think.

Brands are spending more on paid media than at any point in history. A growing number of them are getting less back for it. And the reason isn't the budget or the buy. It's what's inside it.

Recently, we introduced 15 Questions With…a new series designed to bring you closer to the people behind Social House. And now you know why. This year marks 15 years of Social House, and the series is our way of opening things up, sharing the perspectives, experiences, and thinking that have shaped the company along the way. This month we are featuring Silan Fadlallah, Social House's newest account strategist with a background spanning VaynerMedia, Vans, Crunchyroll, and a surprisingly active hummingbird rescue operation. She's thoughtful, laidback, and genuinely plugged into culture. You'll want to meet her.

This new chapter strengthens Social House’s creative leadership with a perspective rooted in global brand experience, cultural fluency, and human centered storytelling. Kelson’s background will help guide the agency’s next phase of growth and creative impact.

Social House helped BELLA+CANVAS bring Coachella merch to life through culture led storytelling, onsite event coverage, and social creative that turned customization into participation, driving stronger engagement and shareability.

Creators and Businesses alike are going to be seeing some changes coming to Instagram. Are you in the know?

The Office of Us entered a new era with a vision bigger than a name change, and Social House partnered closely with the brand to help bring that vision to life. Through campaign ideation, creative direction, and launch content, we helped shape a world that reflects the power, individuality, and shared purpose behind “Us.”

Each month, we’re pulling back the curtain on the people behind the work with 10 Questions With. It’s a quick, unfiltered look at the minds shaping Social House, from sharp takes on the industry to the unexpected details you wouldn’t find in a meeting. First up: our Head of Media and Technology, Adam Saunders—offering a closer look at the perspective, precision, and personality that keep everything moving forward.

Creators aren’t just outperforming traditional marketing, they’re operating on a completely different playbook. While brands are still building campaigns, creators are building programming designed for how people actually consume content today. The result is a shift not just in who holds attention, but in how it’s earned and what brands need to do to keep up.

Social House is proud to welcome BELLA+CANVAS to its growing roster of culture-shaping brands. The Los Angeles–born apparel leader is entering a new chapter of digital growth — and we’re excited to help shape what comes next.

The 2026 Winter Olympics are proving a hard truth for marketers: sponsorship buys placement, not relevance.

TikTok is entering 2026 with tighter regulatory oversight and updated terms to match. That won’t break the platform, but it will change the risk calculus for brands and the way performance is built on top of it. Here’s what’s different and what to do with it.

The Super Bowl is still the biggest stage in advertising — but in 2026, the real game wasn’t on TV. It was on social. And the brands that treated it that way walked away with the win.

It's our first newsletter of 2026, and Instagram engagement has already shifted in ways worth paying attention to. What is working now is not louder content or faster output, but authority, usefulness, and posts that earn attention instead of asking for it.

Life Looks Good was the theme, but the real story lived in the room. cabi Fashion Week Spring ’26 revealed what’s possible when entrepreneurship, ownership, and community take center stage.

In an AI-driven feed, speed is easy. Meaning is not. Here’s why human insight remains social’s most valuable advantage.