Content Creation +
North American Strategy

Carol Shaw, Celebrity Make-up Artist and Founder of LORAC Cosmetics, noticed that most of her clients had the same major grievances about skincare and makeup as she did. They complained that too many products irritated their skin, looked and felt artificial, and simply didn’t last. So Shaw set out to develop a line of products that met these standards, using the purest and mildest ingredients possible. Three years later, LORAC (which is Carol spelled backwards) was born.