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Content Creation +
North American Strategy

Carol Shaw, Celebrity Make-up Artist and Founder of LORAC Cosmetics, noticed that most of her clients had the same major grievances about skincare and makeup as she did. They complained that too many products irritated their skin, looked and felt artificial, and simply didn’t last. So Shaw set out to develop a line of products that met these standards, using the purest and mildest ingredients possible. Three years later, LORAC (which is Carol spelled backwards) was born.


Ultimately, increasing LORAC’s total social media footprint from 434K to 2.8 Million (+540%) in just 3 years. We also received over 31K entries and 8K new followers in just 48 hours leading up to the online launch of the coveted MEGA PRO Palette and an online sellout of the product within a few hours of its release.


The results of our partnership have been explosive growth and engagement allowing LORAC Cosmetics to socially compete with – and pave its way into – the upper echelon of the cosmetics world. In just two and a half years we grew LORAC Cosmetic’s Instagram community from 0 to 1.6 Million followers.