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Global Strategy + Campaign
Creation + Content Development

Pepsi is a brand that needs no introduction. Having consulted across a multitude of global Pepsi initiatives including strategic optimization and 360 campaigns, Social House strived to bring Pepsi to the masses in a relevant way. We launched Pepsi’s first ever fashion and art initiative - The Pepsi Capsule Collection - to accentuate the world’s biggest sporting event in Brazil. A unique visual and artistic collaboration between Pepsi, fútbol and six internationally renowned street artists hosted on one interactive hub.


To actualize the Pepsi Capsule Collection, we designed and built a custom microsite to act as the central hub for this groundbreaking fusion of art, fashion and sports. An elevated fashion video look book, as well as a global content support program for Facebook, Twitter and Instagram to further amplify exposure.

More than 25% of all microsite visits resulted in a click to partner websites to purchase. Site visitors spent nearly 4 minutes exploring the hub along with garnering a massive 62 Million impressions across social alone.