Social House

Global Strategy + Content Creation

Playboy is an iconic brand that has been pushing and removing buttons since 1953. The brand was looking to reposition their overall strategy, content, voice, and tone across all online entities to make Playboy an authority on ‘the good life’ once again. Social House was tasked with aligning and optimizing global content so that it resonates with an elevated worldwide audience. Ultimately repositioning the brand on social and powerfully extending Playboy into the 21st century.

RESULTS

The result was an immediate and sustained lift in monthly post engagement on Facebook, a rapid expansion of growth and engagement on the Playboy Instagram profile. We vastly expanded Playboy’s Facebook audience of brand loyalists spanning all 24 time zones that has enabled the brand to compete on an even keel with much newer publishing platforms across social media.