Facebook Ads // An Update That Holds ‘Relevance’
2/13/2015
In an effort to continually enhance the ad experience for users, this past week Facebook announced it would begin showing a ‘relevance score’. The relevance score is calculated based on users’ positive and negative feedback to an ad. Interactions considered to be positive feedback to an ad will vary but may include indicators such as clicks, conversions or video views. Negative feedback includes actions like hiding or reporting an ad. Based on feedback, ads are ranked on a scale of 1 to 10, with a 10 indicating the highest relevance.
