7UP
Global Strategy Campaign
7UP asked Social House to bring its Sip Up Summer platform to life across markets with very different cultures, climates, and definitions of summer. The brand had invested in new packaging and traditional advertising, but needed social content that could make the campaign feel locally relevant. A single global idea had to flex from cool weather rituals to extreme heat without losing its identity.
Social House commissioned artists around the world to create market specific content rooted in authentic local perspectives. The creative showed how people might enjoy summer differently, from drinking a cold 7UP under a heat lamp to escaping the heat in a packed van. We then built detailed content playbooks with instructions and brand guidance for distribution across more than 35 countries and four social platforms, giving local teams freedom inside a cohesive global system.
17M GLOBAL IMPRESSIONS
Localized creative generated 17 million impressions worldwide.
873K ENGAGEMENTS
Social content produced 873,000 engagements across 42 countries.
+54% WEBSITE TRAFFIC
Website traffic increased 54% during the campaign period.
