AIR COMPANY
Air Company, a pioneering carbon utilization company, aimed to revolutionize industries and drive planetary change with their innovative approach. However, they faced the challenge of aligning their social media presence and enhancing their paid media efforts to effectively communicate their transformative technology to a diverse target audience.
Social House, acting as a strategic partner, took on the vital role of simplifying education about Air Company's technology and message. We then translated that message across paid media, to distill key information and foster lasting support for the brand's mission.
Prioritizing education and reaching a broad audience, the client’s goal was to generate increased interest and comprehension of Air Company's pioneering work. Within just two months, our paid media campaigns achieved incredible outcomes, underscoring the importance of strategic alignment, paid media content refinement, and a dedicated focus on ‘edutainment’.
By seamlessly weaving Air Company's innovative technology and sustainability-focused mission into a cohesive narrative, Social House elevated the brand's message and reached new audiences, sparking enthusiasm among a growing community of supporters and advocates.
VIEWS TO COMPLETION
Six million viewers watched our ad videos to completion, achieving a remarkable 100% viewer retention rate, indicating the compelling nature of the content and effective audience segmentation strategies.
HIGH ROAS
Achieving a substantial return on investment, with each dollar invested yielding nearly six times the revenue generated, highlighting the effectiveness of our campaigns in driving tangible results.