Green Dot Bank
Green Dot Bank needed to launch the Unlimited Cash Back Debit Card without falling into the predictable language of financial services. The 20 year old, FDIC insured bank wanted a complete social and digital approach that could make a serious product feel accessible, entertaining, and relevant to millennials beginning to think more intentionally about saving.
Social House created #WorthSavingFor, a campaign connecting organic content, paid media, and influencer marketing. Graphics, GIFs, videos, and meme formats gave the card a lighter cultural voice while keeping the value proposition clear. Nearly 100 diverse creators extended the idea through their own communities, and paid amplification converted engagement into website traffic. By the end of the six month program, Green Dot reported its most successful product launch to date.
15.4M+ IMPRESSIONS
The launch generated more than 15.4 million impressions and added more than 20,000 Instagram followers.
915K+ ENGAGEMENTS
Social content produced more than 915,000 cumulative engagements.
85K+ WEBSITE CLICKS
The campaign drove more than 85,000 site visits through organic, paid, and creator activity.
