Half Magic Beauty
Half Magic Beauty needed to introduce the Magic Nudes collection in a way that showed its versatility while staying true to the brand's inclusive, expressive point of view. The launch had to make the products feel desirable across a wide range of looks, then turn that creative idea into measurable attention and conversion.
Social House built the launch around makeup as a tool for self expression. The campaign featured a diverse cast and used video, still imagery, and creator partnerships to show the range of the Magic Nudes collection. Every asset connected product versatility with the confidence and individuality at the heart of the brand. The result was a unified launch story designed to travel across platforms, invite participation, and convert attention into action.
+206% CONVERSIONS
Conversions increased 206% compared with the previous month.
34K+ ORGANIC VIDEO VIEWS
Campaign videos generated more than 34,000 views without paid promotion.
+125% REACH
Audience reach increased 125% compared with the prior month.