Lorac
LORAC entered the partnership with two decades of beauty authority but minimal social presence. The brand needed to feel current without losing its heritage, compete inside one of social media's most crowded categories, and turn renewed awareness into digital and retail sales. Starting with only 25,000 cumulative followers across Facebook and Twitter, LORAC needed a social ecosystem capable of building relevance, community, and demand at scale.
Social House combined influencer marketing, original creative, channel strategy, and high energy product launches to make LORAC visible to a new generation. Influencers built trust and word of mouth, while a brighter visual identity and consistent conversation gave the brand a more contemporary presence. The community grew at approximately 100,000 followers per month. For the Mega Pro Palette launch, we developed the Instagram campaign from concept through execution, using a tightly timed contest to concentrate attention before release.
0 to 1.6M INSTAGRAM FOLLOWERS
The community grew from launch to 1.6 million in three years, averaging about 25,000 new followers each week.
+1,300% POST ENGAGEMENT
Average Instagram engagement rose nearly 1,300%, while website traffic increased 65%. Facebook and Twitter grew from 25K to 2.8M followers in two years.
31K LAUNCH ENTRIES
The Mega Pro Palette campaign generated 31K entries and 8K new followers in 48 hours. The product sold out within hours, and contest traffic briefly overwhelmed the website.
