Pepsi
For a major global football event in Brazil, Pepsi launched its first fashion and art initiative, the Pepsi Capsule Collection. The collaboration united football, six internationally recognized street artists, curated lifestyle products, brand partners, and retailers. Social House was asked to translate the physical activation into a digital experience that could inspire global audiences to explore, engage, and shop.
Social House centralized the initiative in a custom microsite that brought together six brand partners and three major retailers. The hub housed visual assets and lookbooks that expressed the collection's fusion of art, fashion, and sport, then connected visitors directly to participating retailers. A coordinated content program across Facebook, Twitter, and Instagram expanded reach through Pepsi, global markets, partners, and retailers, building brand equity while supporting both store and ecommerce traffic.
62M IMPRESSIONS
More than 328 posts generated 62 million impressions and nearly 100,000 engagements.
25% RETAILER CLICK RATE
One quarter of microsite visits converted into clicks to products on participating retailer websites.
Nearly 4 minutes TIME ON EXPERIENCE
Visitors spent nearly four minutes with the collection, four times longer than on any other site page. Coverage included InStyle, Nylon, Fast Company CoCreate, Fashionista, and Highsnobiety.
