Playboy
Playboy had global recognition, but its image had moved out of step with contemporary culture. Social House was asked to redefine what the brand could mean in the twenty first century and make it an authority on the good life, grounded in timeless appeal and seduction. That required a coordinated reset of strategy, content, voice, and tone across digital channels, with enough clarity to separate the new era from the past.
Social House built the transformation around three priorities. First, we rebranded and relaunched social media to signal an unmistakable shift. Second, we established consistent Instagram storytelling aligned with the new aspirational brand vision. Third, we supported fashion and beauty licensees with social strategy and campaign execution that felt authentic to the master brand. The result was a coherent global presence that rebuilt relevance, improved sentiment, and attracted a more curious audience across all 24 time zones.
167% GROWTH IN FACEBOOK AUDIENCE
Facebook fans grew from 6 million to 16 million.
+417% MONTHLY ENGAGEMENT
Monthly Facebook engagements increased from 1.2 million to 6.2 million.
+527% INSTAGRAM INTERACTION
Likes and comments rose 527% to an average of 22,300 per post.
