Schwarzkopf
Schwarzkopf wanted its Professional line to connect with hair colorists as people, not only as product buyers. The brand needed to speak the language of the professional community while bringing more humanity, emotion, and relatability to its social presence. The opportunity was to build deeper loyalty by showing that Schwarzkopf understood the relationships and experiences that sit behind every service in the chair.
Social House created #ForgingBonds, a campaign about the distinctive relationship between hair professionals and their clients. Selected creators shared memorable client stories in a hero video designed to inspire the wider community to respond with stories of its own. Our TriVision approach connected organic social, influencer participation, and paid media, turning one narrative into a larger community conversation. The campaign gave the brand a recognizable emotional platform while generating content audiences wanted to watch, discuss, and recreate.
36M+ IMPRESSIONS
The campaign generated more than 36 million impressions across channels.
2.5M+ VIDEO VIEWS
The hero content attracted more than 2.5 million views.
2.7M ENGAGEMENTS
The campaign produced 2.7 million cumulative engagements and more than 1,500 user generated video responses.