SOUTH COAST PLAZA
South Coast Plaza, the premier international shopping destination with over 280 boutiques and dining experiences, sought to revolutionize its influencer marketing strategy. The challenge lay in infusing an aura of exclusivity and allure into each campaign to amplify foot traffic and elevate the grandeur of store openings and events.
Partnering with Social House Inc., the mission was to enlist three influential tastemakers each month to ignite excitement among luxury enthusiasts. Meticulously crafted campaigns wielded immense impact, fostering unparalleled brand recognition and orchestrating high-end retail revelry.
Influencer selection was meticulously tailored, handpicking individuals who embody South Coast Plaza's refined clientele. Each campaign unfurled a tapestry of creativity with bespoke video concepts, seamlessly melding with the essence of the brand.
Strategic curation ensured content resonated deeply with the target demographic, captivating their imagination and instilling an insatiable desire to partake in the South Coast Plaza experience. Proudly showcased on South Coast Plaza's esteemed Instagram feed, influencer-generated content unleashed a tidal wave of engagement, amassing impressive impressions.
Together, campaigns crafted an immersive journey into luxury, fashion, and culinary excellence, leaving an indelible mark on influencer marketing and reaffirming South Coast Plaza's status as the epitome of international retail sophistication.
IMPRESSION IMPACT
Our campaigns have garnered an impressive total of 880K impressions, amplifying the brand message across various platforms.
ENGAGEMENT METRICS
With a total of 15.5K likes, 760 comments, and over 14K shares, our content resonates deeply with the audience, driving high levels of interaction and amplification.
ENGAGEMENT RATE EXCELLENCE
Achieving a total average engagement rate of 4-6%, our influencer campaigns effectively capture and retaine audience interest, resulting in meaningful interactions and brand affinity.
