SOUTH COAST PLAZA
South Coast Plaza, an international shopping destination with more than 280 boutiques and dining experiences, wanted to elevate its influencer strategy. Each activation needed to preserve the center's sense of exclusivity while generating excitement, supporting store openings and events, and encouraging foot traffic. Success depended on finding creators who could speak naturally to a discerning luxury audience without making the content feel transactional.
Social House designed an ongoing program featuring three carefully selected tastemakers each month. Creator selection reflected South Coast Plaza's clientele, while bespoke video concepts connected fashion, dining, events, and new store experiences to each influencer's point of view. Strategic curation ensured that every piece felt native to the creator and refined enough for the South Coast Plaza Instagram feed. The system turned individual visits into a consistent stream of credible destination storytelling.
880K IMPRESSIONS
Creator campaigns generated 880,000 impressions across platforms.
30K+ SOCIAL ACTIONS
Content earned 15.5K likes, 760 comments, and more than 14K shares.
4% to 6% ENGAGEMENT RATE
The influencer program sustained an average engagement rate between 4% and 6%.
