Torrid
Torrid was already one of the world's most recognized plus size fashion brands, but its social voice needed renewed meaning and emotional depth. The brand wanted to create a stronger lifestyle around the customer, deepen connection, and express the joy of women more authentically. Social House needed to evolve the narrative without losing the recognition and community Torrid had already built.
Using qualitative research and audience data, Social House reconsidered the Torrid customer through her interests, beliefs, values, and most meaningful life moments. Those insights shaped a more honest and emotionally resonant social voice. We then partnered with 30 micro and macro influencers who reflected the diversity of the audience and invited them to tell genuine stories. Repurposing creator content across Torrid's own channels gave the brand an authentic editorial system and made the evolution visible in the feed.
1M PEOPLE REACHED
The campaign generated 1.5 million impressions across priority audiences.
228K+ ENGAGEMENTS
Content produced more than 228,000 engagements and paid media drove more than 17,000 clicks.
12K+ NEW FOLLOWERS
Torrid's Instagram community grew by more than 12,000 followers.
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