Wiley X
Wiley X had built strong credibility in military and government markets but had never used paid social to reach lifestyle consumers. The brand needed to identify new audiences, translate performance features such as shatterproof lenses and exceptional durability into relevant consumer benefits, and build a direct to consumer growth model without an established playbook for the category.
Social House combined audience exploration with disciplined campaign structure. Completed video views, landing page behavior, and site events revealed which lifestyle segments were most likely to respond. Creative highlighted product durability in ways that connected with those audiences, while ongoing testing refined targeting and conversion paths. The performance data also informed creative development across organic and paid channels, allowing the program to evolve from a market entry strategy into a durable growth engine.
30M+ IMPRESSIONS
Campaigns generated more than 30 million impressions and 520,000 clicks.
6x+ EARLY ROAS
Return exceeded 6x during the first three months, supported by more than 1 million completed video views.
$2M+ MEDIA REVENUE
Paid media generated more than $2 million in 12 months while maintaining an average 4x ROAS.