Wiley X
Wiley X is a tactical gear company who have found tremendous success within the military and government markets. They approached Social House to help them launch their products within the lifestyle space, having never run Paid Social media before, nor knowing who their audiences might be in the space.
Through audience exploration and campaign structuring, we were able to find lifestyle consumers who were most interested in the brand by monitoring completed video views, landing page views and site event tracking. We were able to showcase the brand and its products unique features (virtually indestructible, shatterproof, etc) to audiences most likely to take action, driving over 1 million completed video views and a ROAS over 6x within the first 3 months of activity. From there, we were able to keep performance evolving for an ongoing ROAS of 4x, and use audience discovery to help inform creative development for both organic and paid.