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House Renovation – Social House Rebranding

It’s makeover time at Social House. We recently embarked on a rebrand journey to reimagine our visual identity. We’ve grown so much over the past few years, having launched a series of large scale projects, expanded our core services, and developed our own social media collaboration platform, CoFrame. Our mission, values and philosophy have also evolved. We needed a bolder and more confident identity that expresses all Social House has become.

Our rebrand initiative began late last year, with twelve initial logo ideas taped to our office wall (and countless attempts in the trashcan). We then went through multiple iterations, developed the lettermark versions, narrowed down the concepts, had the team vote for their favorites and ultimately arrived at one chosen design that reflects our voice: confident but not complacent; bold but does not distract from our work.

The new Social House logo has come a long way, going from those sketches on the wall to a complete visual identity system implemented in our materials and collateral, including our new website. But this is just the beginning of our journey. This new identity represents a future-facing version of Social House, and we welcome you to create new stories and experiences with us.

– Johan Loekito
Senior Designer