Platform News & Updates - Stay sharp these changes could shake up your strategy.
Meta’s AI Makeover:
Meta is rolling out AI characters across Messenger, WhatsApp, Facebook, and Instagram. Think AI-powered profiles that respond like influencers, personalities, and even celebs. Expect weird… and watch how users engage.
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LinkedIn x Calendly = Smooth Scheduling:
You can now add a Calendly link directly to your LinkedIn profile with new custom CTA buttons. Perfect for consultants, creators, or anyone closing deals in the DMs.
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YouTube Shorts Editing Gets a Glow-Up:
YouTube is testing a refreshed editing display for Shorts—making it easier to remix content and avoid copyright strikes. Quick edits, better attribution, smoother publishing.
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B. Viral Sensations - Right now, everyone’s watching:
“How much I like these desserts”
Over-the-top enthusiasm + sweet treats = endlessly shareable content.
Watch here →
How it's performing:
- 1.3M likes on Jiddy Jai's video above
- 201.8K posts using the sound
- Most liked video has 3.9M likes and 22.9M views
Canon Events, Ranked
A hilarious take on the TikTok trend of unchangeable, character-defining life moments.
Watch here →
How it's performing:
- 63.1K posts using the sound
- most liked video has 1.2M likes
“Heinous news” Audio
This chaotic voiceover is being used to narrate everything from dating fails to dinner disasters.
Watch here →
How it's performing:
- The sound has 604 uses and growing
-Top video has 149.8K likes
C. Formats to Follow - If you're looking for inspo, these formats are winning the algorithm right now:
"Life Lately" CapCut Template
Fast cuts, cozy vibes, and soft audio—it’s the new weekend recap standard.
Try the template →
"You Have Been Visited By..."
This Instagram format brings back early internet chain-post energy—with a nostalgic, magical twist.
See the post →
That’s your download from The Social Club—where we stay plugged in so you can stay ahead.