Our Blog

Social is accelerating faster this year. Innovation now means agile content systems, bold brand POVs, and platform-native storytelling that sparks culture, not follows it.

Fragrance is having a big year – not just on vanities, but in boardrooms. Brands and retailers alike are rethinking the role of scent, not just as a product category but as a powerful emotional entry point.

At Social House, Inc., we're proud to announce a powerful new partnership with DMK Skincare® a globally respected leader in clinical skincare innovation. This collaboration brings together two brands rooted in performance, purpose, and transformation.

AI might be having a moment—but we just hired the future. We’re thrilled to welcome Anthony Avendaño as the newest addition to SOCIAL HOUSE, INC.® as a Junior AI Engineer.

At Social House, we have been tracking Scoops closely as it gains early momentum. The platform is positioning itself as a new space for real time, unfiltered content, an interesting signal about where the social landscape may be headed.

AI is reshaping discovery. Video is redefining engagement. Threads is quietly gaining ground. We unpack 5 key shifts transforming the marketing landscape this month, and how forward-thinking brands are adapting with confidence, clarity, and creativity. A must-read for leaders who like to stay ahead, not just keep up.

For 40 years, PRS Guitars has defined excellence in American craftsmanship. Trusted by Carlos Santana, John Mayer, and Mark Tremonti, PRS Guitars are known not just for their tone but for their soul. So, how did we take this legendary guitar brand into the performance era while staying true to its roots? This was the challenge that PRS Guitars came to Social House, Inc. to solve. 

Welcome to The Social Club—where we stay plugged in so you can stay ahead. From key platform updates to viral chaos and trend formats worth borrowing, here’s the social scoop that actually matters (and makes you look way ahead of the curve).

Katie doesn’t just tell stories—she builds brand legacies. From Disney to Samsung to Tampax, she’s worked on award-winning campaigns that shape culture and earn headlines. Now she’s bringing that vision to Social House as our new VP of Marketing & Business Development. Get to know her in our exclusive Q&A.

"SXSW 2025 delivered big on the future of audience engagement. From Bluesky’s decentralized social shift to the rise of private digital communities, the marketing playbook is evolving. Here’s what brands need to know to create impact in the new era of digital growth. "

Minh Bui isn’t just shaping strategy—she’s redefining it. With a powerhouse resume spanning Smashbox, Urban Decay, and beyond, she’s a force at the crossroads of AI, culture, and brand innovation. Get her take on what’s next in our exclusive Q&A. Big moves ahead.

Welcome to The Social Club—where we stay plugged in so you can stay ahead. From key platform updates to viral chaos and trend formats worth borrowing, here’s the social scoop that actually matters (and makes you look way ahead of the curve).

This Women’s History Month, we’re raising a glass to our CFO & Co-Founder, Bree Hardaway—named a Top CFO for 2025 by WomenWeAdmire! Her leadership has fueled 85% revenue growth, propelling Social House Inc. forward. Here’s to Bree and the women redefining business.

In 2023 we kicked-off a UGC content series with the amazing team at South Coast Plaza, the West Coast's premier luxury shopping destination. With over 55 years of redefining luxury, SCP's collaboration with Social House brings immersive videos, including top-performing content featuring creators like Traci_OCM, Rachel Brann, and Azia Celestino. Join us in exploring our partnership success story with South Coast Plaza.

Discover The Human Media Index by Social House Inc. Learn how this framework helps brands measure authentic media engagement and build stronger connections.

Social House Inc. is thrilled to partner with MacKenzie-Childs, an elevated leader in artisanal home décor, to launch their TikTok presence. This collaboration blends MacKenzie-Childs' legacy of unique, handcrafted designs with Social House’s digital prowess, creating an engaging mix of tradition and modern storytelling on TikTok. We're eager to reveal the brand's creative spirit and craftsmanship, offering followers a unique insight into their world of artistic innovation. Join us on this captivating journey to transform how art interacts with the digital landscape.