Our Blog

Some may think that Snapchat is a thing of the past. However, despite its declining growth numbers, the company just announced a new range of ad tools and options. These new ad features will allow brands to drive direct response and guide users to direct purchases within the app.

Notice a surge of “private” accounts on Instagram? It’s not just you. The new trend for brands looking to make their mark on social media is to leverage smaller “closed communities”. These more exclusive pockets offer a niche online world that users value—proving individuality and authenticity matter, but social ties matter more. The key to entering this private community? Micro Influencers.

Gone are the days of copying and pasting hidden hashtags below captions. It looks as if Instagram has listened to our prayers and managed to find a way to include hidden hashtags in posts. No final word on when (and if) it will be released, but recent screenshots from code hackers for IG show a feature in which users will be able to add hashtags in a separate field on their post, not within the caption.

Because of Instagram’s illusive algorithm, we’ve found that Instagram stories are the best way to get people to engage with your content. Instagram has an abundance of tools for Stories that, at a base level, may seem simple and slightly underwhelming.

World Singles Day is a 24-hour annual event, conceived by Alibaba, that is the biggest e-commerce day in the world. Case in point: More items are bought during the 24 hours of Singles Day than the entire combined Black Friday and Cyber Monday sales in the U.S., grossing $25B in revenue in 2017.

A new scoop reveals that Instagram is testing a feature that lets users share posts from other accounts to their own feed. Leaked screenshots show a “Share to Feed” option under the ‘•••’ menu that accompanies each post. It’s not clear when this feature will be available to users, if at all, as the feature appears to be in an early stage of development.

It’s always fun to say it with a GIF. Expressing yourself in countless animated visual ways is the new form of self-expression. You can now message your friends with GIFs directly from Instagram.

“My kid could do better” is a phrase uttered often when viewing anything creative. Graphic design, and any form of art, is subject to scrutiny from those that are not professionally creative. Case in point: Burberry’s new logo designed by Peter Saville. Responsible for numerous Joy division covers and Calvin Klein’s rebranding, the rebranding generated a wave of criticism for its simplicity. A few days ago Hedi Slimane dropped the accent mark in CELINE and sent brand loyalists into a tailspin. Slimane is no stranger to logo controversy – remember when he dropped the YVES in YVES SAINT LAURENT?

This week, YouTuber Marlena Stell disrupted the beauty industry with an exposing video – amplified by Makeup artist Kevin James Bennett on Instagram – about an ugly side of influencer marketing: brands paying for negative reviews of their competitors.

Instagram is about to make a major move into e-commerce (even better than the shopping feature currently in place). Given that more than “25 million businesses already have Instagram accounts, and 2 million of them are advertisers”, it’s no surprise that Instagram wants to streamline the shopping process, and ultimately expand opportunities for revenue.

Do you ever ask yourself, how did they do that? Instagram is constantly adding new features that allow you to take your stories game to the next level. Recently, they released some of stories best kept secrets that will help you create meaningful but creative brand stories.

Using Jaguar’s custom-made software, Dua Lipa (singer, songwriter and model) created an exclusive remix of her latest track, ‘Want To’ and empowered fans all over the world to create personalized remixes using their own data – from the way they drive, the songs they listen to, or by tapping a rhythm on a mobile device. Over a million different remixes are possible, with multiple tempos and versions based on a range of music genres from hip-hop and dance, to orchestral, pop music and drum and bass.

Shopaholics, rejoice! Instagram has introduced a new shopping bag feature on Instagram Stories for advertisers to utilize during the holiday season. This allows brands to add an e-commerce shopping bag within their Instagram story, enabling users to click on a specific image to view product information, pricing information and a link to purchase.

Think about this: Nearly 70% of all US adults are active on social media. Now more than ever, it is crucial that businesses understand what retarget marketing is and how to use if effectively. Retargeting is: Def – A form of targeting online advertising to reach people who have already visited a website or are already in a database as a lead or customer. Retargeting ads reach people based on their previous internet actions.

Facebook is paying attention to the growing number of business trying to capture attention across a crowded newsfeed. They are redefining business pages to be more of a marketing destination for users, with the addition of a few new features.

Augmented Reality (AR) is quickly becoming one of the hottest trends, giving brands an innovative way to connect with customers and increase engagement. But do you know how to use it for your brand?