Our Blog

Google+, Myspace, Vine, Ello, and now Periscope. If you haven’t guessed, what all of these platforms have in common is that they’ve all made it to the social media graveyard.

As the COVID-19 pandemic spread across the world and impacted brick-and-mortar businesses, social commerce became a mainstream term.

One year ago, Instagram Live exploded onto the platform allowing anyone and everyone to broadcast to audiences. This month, Instagram rolled out a new feature called ‘Rooms’, allowing up to 4 people to go live at once.

It has been just over a year since the U.S. entered Covid-19 lockdown and life changed as we once knew it. We all remember that moment when we realized that things were going to be different.

For years, we have built, innovated, and admired beauty brands from around the world. Today, we welcome two of our beauty crushes to our client portfolio, ALTERNA Haircare and Obagi Clinical. Both brands come to us with years of credibility and expertise in transforming the haircare and skincare industries and we’re honored to have them as a part of our growing client family.

In 2021, it’s hard to enter into a conversation about social media without hearing about TikTok. What started out as a music and dancing app primarily for middle-school aged Gen Z-ers in 2014 has quickly become a global phenomenon for all ages, recently being ranked the third fastest growing brand of 2020.

We are excited to introduce a new client of Social House, MARVIN. MARVIN is a quarterly magazine delivering global music and culture right to everyone’s doorstep. Featuring musical artists, designers, and global cultural leaders, MARVIN is self described as 'A PUNK ROCK MESSIANIC VISION FOR THE FUTURE'.

Recently Facebook's 'Creative Shop' analyzed some of the most effective brand campaigns from around the world on their Instagram and Facebook platforms to come up with 6 key similarities they all share.

Social media content will never be the same as we move away from one of the most tumultuous years in our modern global history. Consumers are going to be looking for content that speaks to the "4 Cs" - Community, Cleanliness, Compassion and Contactless.

It's no secret that this year is going to be a bit different experience when it comes to holiday shopping, but as the season approaches it's clear that for businesses, Instagram shopping will be BIG.

Even though TikTok's latest deadline is approaching, a court on Sunday ruled that the ban could not go forward for both TikTok and WeChat due to "due to lack of evidence in relation to the concern that the app could be a threat to national security."

After weeks of negotiation, speculation, and a lot of ads from TikTok, the Oracle partnership is set to be approved by the White House.

We have good ‘Moos' to share. Social House is thrilled to be partnering with the Creative Production Company, Company X, for the return of the new line of Gateway-branded laptops and tablets.

In efforts to show full transparency, TikTok has revealed more information regarding its infamous algorithm. TikTok’s algorithm uses machine learning to learn about user interests and feed them that same type of content for maximum engagement. They source videos that are similar or liked by people with similar user preferences.

Last month, TikTok announced it’s $200 million creator fund. This is the first step in creators monetizing their following on the app.

With the recent release of Instagram Reels and the success of TikTok, Snapchat is reportedly working on a new way to share music within Snaps.