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Influencer Marketing is a phrase we've all become very comfortable with, but where is it heading in 2020? Forbes spoke with influencers, their managers, and experts in the industry to get their thoughts on how they are working to keep up with the ever-growing changes in social.

As Social House, Inc. heads into our 10th year, we wanted to take a moment to reflect on the tremendous creative and strategic work brought to life by our growing team. From Strategic Content to Experiential, to Global Influencer Campaigns, 2019 was yet another year of innovation for our clients.

Califonia's Consumer Privacy Act officially took effect on January 1, 2020 and here is everything you need to know about it.

Our CEO, Norel Mancuso, spoke with Jill Malandrino for NASDAQ's Trade Talks about understanding your brand's Holiday 2019 Social Media Ad Strategy. Click below to watch the full interview.

’Tis the season for the several small businesses who are featured on Pinterest’s new online marketplace, ‘Pinterest Shop’. The feature rolled out just in time for Small Business Saturday on November 30. Seventeen merchants were selected to participate and be featured in this specially curated pin-shop.

Don’t be afraid of change. Award-winning hair color brand, oVertone Haircare Inc, gives anyone the power to transform their hair color at home and as often as they want.

Human content moderation takes time, and a keen eye, to release the right creative at the right time, but in present-day, AI (Artificial Intelligence) has the ability to filter and select content for the masses. A team of engineers recently revealed in a blog post (for the first time) that Instagram’s Explore Page is using machine learning. In fact, they illustrated how they utilize a custom-made AI system that’s able to make 90 million predictions (every second!) in order to inform what gets selected anytime you click that magnifying glass button.

There’s no doubt that 2019 has been a great year for Chinese-owned social platform TikTok. Once described by Greg Littley, VP of Social Strategy & Content at Elite Model World, as the “the only place joy exists on the internet,” this relative newcomer to the social media landscape has captured the attention of 500 million monthly users in 155 different countries. Of those users, 41% are between the ages of 16 and 24, the main age range that makes up Gen-Z.

It’s no mystery at this point that social media feeds are highly curated and represent only a fraction of reality. While some users are challenging this and making a point to live more transparently online, Instagram is about to release an update helping those that want only the best version of themselves online.

Instagram is launching a video-music remix feature allowing you to create 15-second video clips, add music to them, and upload to your Stories. Sound familiar?

With innovation on social happening daily, we wanted to up the ante with our client Green Dot Bank by creating two face filters for our community to use and enjoy. Whether it's money falling from the sky or dollar bill specs, we wanted to change the way people see finance by making it fun.

Public-facing post likes on Instagram are now a thing of the past for some users in the US and other markets around the world. Instagram will now showcase a few of the accounts that have liked a post, followed by the words "and others".

It was an eye-opening week in Social Media for brands. The FTC fined Florida businessman German Calas, Jr. $2.5 million over the sale of "fake indicators of social media influence,” while it also issued a warning to Sunday Riley Skincare, whom the FTC says had written fake reviews of her company's products on Sephora’s website, and had also ordered her employees to do the same.

Instagram is testing a new "Invite" button on Stories to make it easier to invite friends to events and parties with the ability to RSVP right from the app. For users, this will be a great way to send a reminder to friends in partnership with the "Close Friends" feature. For brands, it's an easy way to let followers know of a large launch or partnership.

We're excited to share one of our recent client case studies, celebrating the launch of Virtue ColorKick™. From ideation to execution, the story of this product was brought to life by our team but the innovative single ingredient is what drove the story behind this launch. Virtue ColorKick™ is a hair filler made of 100% natural keratin.

Following YouTube's launch of their new augmented reality 'Beauty Try-On' feature in June, YouTube has announced that it will be extending its access to more brands.