Our Blog

Instagram has had a big week. With the launches of new IGTV features and the announcement of their new account @creators that gives insights and best practices specifically for creators - in real-time, they have kept busy.

Join our client, Torrid, this October in raising awareness for Breast Cancer with their "Join the Fight" campaign. For the month of October, Torrid will be donating 20% of all Breast Cancer Awareness collection proceeds to charities supporting the cause in both Canada and the USA.

As of October 3rd, Instagram is taking that concept a step further into the future by utilizing its sophisticated AR (Augmented Reality) technology for something other than face filters that make you look like a cat.

Instagram announced that they will be partnering with over 20 brands in the US to start sending out Reminder notifications for merch drops in Stories. Although similar to the countdown native sticker, this new sticker will allow brands and creators to get more specific within their in-app shopping feature. Users will receive an alert 15 minutes before a product drop, giving them the opportunity to purchase a product before it sells out.

We’ve all done it. We’ve all taken a series of “self-portraits” expressing everything from sassy to chic or, if we’re feeling real good, we’ve taken the completely staged I’m-enjoying-my-life-to-the-fullest-while-you’re-on-your-phone three-quarter shot as we look past the camera forgoing the smile. We’ve all selfied.

Many months ago Instagram announced a new platform that would “change the social video landscape” forever - IGTV. The team at Instagram believed it was “time for video to move forward and evolve.” Vertical video was the future and it was time for everyone to get on board with IGTV, the next big thing and the expected rival to YouTube. But the IGTV hype did not last long, and low views combined with the extra effort of creating vertical video led many creators and brands to abandon ship and write off the channel entirely.

It's Fashion Week in NYC and we’re en route! This season we’re celebrating with our amazing client, TORRID at theCURVYcon. theCURVYcon is an inspiring, three-day event in NY that brings brands, customers, and influencers together to chat, shop, and embrace all things curvy. We couldn't be more excited to be there to capture content and share it with audiences. Be sure to follow @Torrid on Instagram to see all of the exciting things happening all weekend long. See you soon.

Virtual Reality has entered our daily lives in many capacities but now it is taking on the #SelfCare industry. Esqapes Immersive Relaxation is one of the world’s first virtual reality massage centers complete with calming aromas, therapeutic heat, and even tropical breezes all in an ultra-luxe massage chair.

Snapchat hopes to gain more advertisers by simplifying the ad creation process into 3 easy steps. This will simplify the process and make it easier for brands to post to the platform as well as target the correct audiences. They will also provide templates based on the top Snap ad formats.

It’s a plotline you’ve heard a million times: a new generation comes of age and the previous generations look at their lifestyle choices with confusion and thinly-veiled disapproval – often accompanied by eye-rolls and scoffing (OH the scoffing). These transitions invoke the primal fear of change but are these changes that drastic or do people overreact because, on the surface, what they’re seeing is unfamiliar? Although it has continually attracted a younger audience since it’s inception, Instagram isn’t immune to this pattern – the social platform with more than 1 billion monthly users is coming of age and witnessing its own generational shift.

Ever wonder how makeup artists can get that perfect brow or contour? We worked with our client Beautycounter, and their Chief Artistic Officer, Christy Coleman to bring the art of the perfect brow to life. Tune into Christy's IGTV here to watch the first episode in our tutorial series and stay tuned for more!

Meme accounts, beware. Instagram has set its sights on memers who have reportedly violated Instagram’s terms and services. Over 30 accounts, some with followerships as high as 40 million, have been taken down by Instagram in the last week. These accounts were bringing in five-digit figures to their creators.

In an effort to make Instagram less competitive, less pressurized and more personal, the social media app has decided to test a new feature – publicly hiding likes and views.

Tips on how to drive engagement without Facebook Paid Ads/ while using other Platforms to help: 1. Facebook insight tool allows you to learn more about users/ and pinpoints what content may be appealing to the audience. 2. Ask and Answer – Asking users to discuss, debate and get opinions.

Facebook just announced new changes for those using the platform for advertising. Starting August 19 “mobile News Feed ads will be compressed in order to ‘match the look and feel’ of the new Facebook design launched earlier this year”.

LinkedIn is quickly becoming a social network competitor, especially with their latest features announced last week. Going more toward conversations, LinkedIn is hoping people will utilize its platform to do more than job search. Here’s a full rundown of all the latest features announced!