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What’s the first thing you see when you click on a new Instagram account? The bio. Which arguable makes it the most important factor to consider when building your brand. It’s where your future consumers will learn who you are, what you do, and why they should follow you. It is your first branding opportunity, and the north star that all your content should point to. In order to create a compelling first impression on Instagram, there are a few things that have become essential to growing your following.

Instagram is fighting back against fake followers, comments, and likes. Instagram has always removed fake followers, but likes and comments will be a first for the platform. Any fake engagement from accounts that use third-party services to get more engagement will be removed for violating the platform’s Community Guidelines and Terms of Use. They also announced they created a moderation tool that will help identify which accounts use these services and automatically remove the likes, followers and comments. Users or Brand pages who have violated these guidelines will be notified and will also be asked to change their passwords in which many third-party apps are able to hack.

Instagram has announced the launch of three new shopping tools for brands to push products to their audiences this holiday season and beyond. Each shopping feature has been designed to help give brands the edge they need to drive conversion (and ultimately advertise on the platform).

Facebook stories, since their release, have critically underperformed in comparison to Instagram Stories. This has made Facebook unrelenting in trying to get their user base to make stories a part of their day-to-day platform experience.

Co-Founder and CEO, Norel Mancuso was recently asked to summarize her career in just 10 questions. Learn about what inspired Norel to start Social House, Inc. and read her helpful advice to entrepreneurs.

Finally—Twitter is switching back to chronological timelines… if you want. After changing the timeline to show “best tweets first”, it received mixed reactions. Many tweeters were not happy with the non-chronological timeline, leading Twitter to making it an optional feature.

Facebook is adding two new additions to their analytics capabilities. Advanced Facebook analytics will be available along with Instagram analytics (finally!).

We are constantly creating Stories for our clients, and if you haven’t considered Stories for your business yet, now is the time. Facebook believes that Stories are the future of social sharing.

Instagram has been working on a feature that would allow users to preview IGTV clips within their Stories. There are currently 400 million active monthly users on Instagram engaging with Stories. It has been revealed that only a fraction of these people are actually engaging with IGTV. Instagram is finally allowing users to post a preview, with a button that would directly link the user to a specific IGTV video. This new way of promoting your IGTV videos could bridge the vast engagement gap between IGTV and stories. IGTV has been a feature that few users have mastered, and that marketers have been very skeptical about, but the new update aims to turn that around. We feel that IGTV and features like this will soon become the way consumers will digest long-form episodic content.

We are honored to welcome Beautycounter to our list of innovative clients. What attracted us most to Beautycounter is their mission to create safe and effective skin care and cosmetics for everyone. Beautycounter is committed to a health and safety standard that goes well beyond what's required by U.S. law; the clean beauty brand has prohibited the use of more than 1,500 questionable or harmful chemicals in their products. We plan to take this mission and broadcast it to the masses. Stay tuned for more...

Pokémon Go may be so 2016, but augmented reality isn’t going anywhere. Need to redecorate? We can just pick up our smartphone and visualize how a sofa would look in our living room. Not sure what to order because the menu is in French? Open an AR-enabled translation app, point your camera at the menu. Et voila, the braised short rib it is. You can even try a new lipstick shade using a real-time makeup selfie app. We are living in an increasingly augmented life, and as content creators, we’re excited that Adobe recently announced the private beta launch of Project Aero, an augmented reality authoring tool and content delivery platform.

Contrary to what you may have heard in the past, Pinterest is now considered a product discovery and eCommerce search engine with over 250 million active users. Pinterest has recently announced new ways for retailers to get a bigger bang for their buck when using the platform in their social media eCommerce strategy.

So you want all of the features of a live broadcast without it being so…live.As live video continues to drive more engagement for your brand’s content, finding work-arounds to post edited, pre-recorded video have gained prevalence to avoid the live succumbing to the nervous chatter, energy or mistakes that a truly live experience can showcase.

By now, you’ve heard of IGTV and probably have skimmed the new featured page on the app. But, has your brand found its sweet spot in the feed? If you’re struggling to figure out how to best use IGTV, or on the fence on whether to use it at all, let these brands help guide the way.

The digital dressing room is coming to your Instagram. With new custom filters available to brands, you can take the runway to real-life with a simple filter activation in your personal Instagram Stories.

Instagram has changed more than just the perfect #BrunchGoals picture. If you think about it, Instagram has changed so many aspects of our day-today life. In the past 2 years, it has amassed to a billion users all creating sub-genres, business and careers through the photo sharing app.