Unveiled last week at Art Basel Miami, Pantone announced “Living Coral” as the 2019 Pantone Color of the Year. The color, specifically named Pantone 16-1546 Living Coral, is part pink, part peachy orange with a golden undertone. The color standards authority describes the color as vibrant, yet mellow, and “displays a lively presence within social media.” As people are increasingly immersed in a cold and isolating digital world, the optimistic and joyful color humanizes the online experiences.
In an interview with Elle Decor, Leatrice Eiseman, the head of the Pantone Color Institute, said that, “Living Coral felt like an appealing shade of connection.” Every year, Pantone Color of the Year influences fashion, beauty, home interiors and other industries. However, contrary to the popular belief, it isn’t a trend forecast. Lauren Pressman, VP of Pantone explains, “It’s a reflection of what’s taking place. It’s a color snapshot symbolic of what’s taking place in the culture at a moment in time.” Living Coral was selected because it has appeared in fashion runways, corporate branding, websites and other areas of design, notably as this year’s iPhone XR color variant.
Living Coral’s bright, playful tone looks great as an accent color. But as the shade also embodies a warm and comforting energy, it also works on a larger scale. Expect to see more brands using Living Coral across social in 2019.
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-Johan Loekito
Associate Art Director