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After more than a decade of working with major companies around the world, we know how to make social media easier to handle for your business. We’ve compiled the 5 essential tools you should be using to improve your business and keep your social media streamlined.

In an ever-changing advertising landscape, social media marketers face a consistent challenge: how to both reach intended social audiences on a consistent basis and measure ROI against brand objectives.

Schwarzkopf Professional’s BLONDME, is a more than a just a hair color system. BLONDME is a connector, a conduit which evokes emotion with superior and multi-faceted results. It’s a product by definition but a catalyst by nature. Schwarzkopf Professional asked Social House to devise a campaign that would speak to hairstylists and their client’s in a meaningful and inspirational way.

Summer 2018 has brought a record number of Instagram updates, tools and features for users. From adding music to Instagram Stories to video conferencing in direct messages, these innovations build in-app functionality and user efficiency for business and personal accounts.

Nike launched a new store that is first-of-its-kind— a data-backed, data-sourced shopping experience. “Nike by Melrose” is built for the specific clientele of Melrose Avenue in Los Angeles; it was crafted with the people in mind, getting valuable intel from data on the community’s spending habits and retail affinities to tailor the service and product line in-store.

Experiential marketing is an opportunity for brands to connect with their consumers on an emotional and sensorial level. It allows brands to build meaningful awareness and consumer loyalty, especially when the experience is rooted in social media. According to the Event Marketing Institute’s study, 74% of consumers have a better opinion about a brand after an experiential marketing event. In addition, 98% of users feel more inclined to purchase after attending an activation.

Whether you realize it or not your customer is already doing your job for you. Everyday users across all platforms are creating content with your product and sharing it online. It’s a living, breathing jackpot for incredible and authentic marketing. The nature of social media is ever evolving and to be able to keep up marketers are forced into spending hours sourcing thousands of images that might already be irrelevant by the time they are actually posted.

Fashion is always evolving and every year we get a sneak peak into the creative genius of the most renowned designers. Put on runaways to inspire us and remind us that fashion is there to show the world our best selves, our uniqueness and our supreme individuality. The right outfit can change your whole perspective on the day and then all of a sudden you have the winning idea at work or were brave enough to ask for the promotion you wanted. We see the world how we present ourselves so be inspired by the trail blazers in Paris right now who are showing us that art is everywhere, even on our feet.

This has been a monumental year for women. Mixed with pain and triumph – 2017 will be remembered for years to come. But let us not forget all the female business owners, scientists, authors, activists and beyond that have been making their voices heard for years and fighting the good fight for women everywhere. It is Women’s Day everyday at Social House but today we are proud to join hands with women everywhere and say we love you and we are proud to be women!

Facebook CEO Mark Zuckerberg announced that the new algorithm will put more emphasis on family and friend feed’s rather than publisher’s. Publishers that continue to thrive in an era when they can’t depend on Facebook traffic have adopted common themes: Diversity of platforms is key, as is showcasing unique content on any and all platforms where people are likely to consume it.

Last year Instagram shopping opened up to markets in the U.S. and starting today, merchants in the U.K., Canada, Brazil, Australia, Germany, France, Italy, and Spain will be able to do the same. The feature enables brands to tag products within their organic posts, and tapping on those tagged products brings Instagram users to more information including product details, pricing and links to brands’ websites where they can complete their purchases.

Every day there’s another article about AI and its power of personalization. They’re not wrong. As customers hand over more and more data and the technology to decipher that data improves, they expect brand interactions to be more personalized. But first you need to earn enough repeat business from a customer to get accurate data for personalization. Consistency transcends the bells and whistles allure of personalization. Consistency is elemental.

It’s the dream of every marketer: actual conversion analytics. This week Snapchat announced that they will be opening up pixel tracking for measuring cross platform stats. The tool will tie together ad exposure and website traffic.

2017 has been a huge year for Instagram. We won’t be surprised if by 2018 it reaches a billion users. Marketers have so many avenues to go down when it comes to planning for their 2018 strategy – we can’t wait to dive in.

Last week Social House, Inc. teamed with MARAJÓ Hair Care to celebrate the launch of the Brazilian inspired new line of products. The event was hosted by Alessandra Ambrosio alongside famed hairstylist Denis De Souza and supermodel Erin Heatherton.

Remember Snapchat’s dancing 3D hot dog? Well, you might start seeing a few more Lenses like that one because Snap is opening up its 3D World Lenses to advertisers. So far, it has partnered with Warner Bros. and Bud Light to create Lenses featuring the Blade Runner “Spinner” car and a bud light vendor.