2017 has been a huge year for Instagram. We won’t be surprised if by 2018 it reaches a billion users. Marketers have so many avenues to go down when it comes to planning for their 2018 strategy – we can’t wait to dive in.
Here are the top 5 predictions for 2018:
1.) Shopping Tags has a new partnership with Shopify on the platform which promises to see a much larger roll-out in the next 12 months.
2.) Visual Search is getting a boost from Facebook who has been putting extra research into its Advanced Image Recognition AI which can pick out specific objects in any photo which you can then buy!
3.) Stories has been totally dominated by Instagram and 2018 will bring more and more ways to keep users engaged.
4.) 360 Instagram will most likely be following in Facebook’s footsteps especially since it is the perfect platform for immersive storytelling.
5.) Insta Maps is just what the platform needs for engaging and allowing followers to show up on location at events.
What an exciting year ahead for Instagram and marketers alike. We can’t wait to see what’s next!
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