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Although Facebook Watch launched in 2017 and is yet to become a household name, Facebook is making it a priority. They announced “Facebook Showcase,” allowing advertisers optimal reach with the most popular Watch content.

Pinterest is going public. Will that change how your brand uses the platform?

The average Instagram user has more than one account. Many users in addition to their main account have a business account and or what people call a “finsta” or a more personal account where they can post for their closest friends.

If you know anyone under the age of 18, you have probably heard of the app TikTok. If you haven’t heard of TikTok, maybe you’ve heard of Musical.ly? Either way, here is a little background on the apps. In 2017, TikTok’s parent company ByteDance bought Musical.ly for $1 billion and the app owned a very popular market in the US: teens. In 2018, ByteDance merged the two apps, keeping the title TikTok. So, what exactly is TikTok? The mobile app allows users to create a video, up to 15 seconds, of themselves (typically music videos) and share with their followers. See examples here.

Eva Chen, the Head of Fashion Partnerships at Instagram, a great source of inspiration for all of us at Social House, and an overall Instagram goddess. She is regularly posting her best tips on how to best utilize Instagram and we’ve compiled a list for you.

Join us as we go live next Wednesday, February 20th at 2:30 pm, PST on Facebook with Beautycounter. We will be joined with Beautycounter’s Founder and CEO, Gregg Renfrew, and VP of Public Relations, Meaghan Curcio, as they complete the ‘Flawless in Five’ challenge. It will be a fun one.

LinkedIn just announced some exciting news: they’re launching live video. This feature will be launched in beta in the US, by invite only and will be released to the public soon.

We all know that social media can have drastic effects on voter turnout and sometimes even sway public opinion. A new report was released by Facebook and Twitter that has said that thousands and thousands of accounts that were tied to Iran and Russia were banned from their platforms right before the 2018 midterms.

We are honored to add Torrid to our growing client list. We were so drawn to Torrid because of its incredible brand history and reputation for making inclusivity focused, fabulous clothing for even more fabulous women. Torrid is a clothing brand that is focused on how clothes fit women from sizes 10-30, providing style and happiness to closets for over 17 years. We are excited to take their social to new heights. Stay tuned for more…

Instagram is launching a shiny new feature that helps IGTV videos become more discoverable by adding them to users feeds. On February 7th, one-minute previews of IGTV content hit users main feed.

Navigating the social world and figuring out what platform information should be posted on can be a time-consuming challenge. Understanding how to come up with a concise and effective message while communicating your brand messaging in 150 characters or less is another challenge in itself.

This week Pinterest widely rolled out a search feature that allows its users to filter results by skin tone. Using machine learning, the filter only appears for certain beauty searches, displaying a pop-up menu of skin tone palettes. The company began testing this search tool last year to help users fine-tune their search results and ultimately bring relevant beauty tips, makeup and hair advice to all women, regardless of their skin tone.

Stories are growing 15x faster than feed-based sharing. They are quickly becoming the number one way users interact with Instagram and the app has taken notice.

In the last couple of weeks, there were two massively popular documentaries released on the infamous Fyre Fest. If you don’t know what Fyre Fest is, it was the brainchild of dicey entrepreneur Billy McFarland with the support of influencers and marketing from the social-centric Jerry Media. You have probably already heard about the cheese sandwiches and the disaster relief tents, but we want to look at how social media played a part of its success, and ultimately it’s demise.

The egg. If you have been on the internet in the past two weeks you will know exactly which egg we are talking about. Who knew that a month into 2019 we would be on a first name basis with an egg, but here we are.

There are 7.7 billion people in the world and roughly a third of them use social media (2.7B). So when the biggest social media messaging platforms are talking about a potential integration it is BIG news. Last week, news broke that Facebook is reportedly considering a merger of its three messaging platforms – WhatsApp, Instagram, and Facebook Messenger. This would allow users of the app to send messages between networks to make communication easier. Between Facebook Messenger and Whatsapp, they handle 60 billion messages per day. WOW.