Sharing Is Regramming
A new scoop reveals that Instagram is testing a feature that lets users share posts from other accounts to their own feed. Leaked screenshots show a “Share to Feed” option under the ‘•••’ menu that accompanies each post. It’s not clear when this feature will be available to users, if at all, as the feature appears to be in an early stage of development.
For years, Instagram users have been asking for a native repost feature, which has been available on other popular social platforms. Twitter has its popular retweet feature and Facebook also allows sharing via the share button, while Instagram users have to resort to third-party apps that offer the “regram” functionality. The company did, however, introduce a feature that allows users to reshare public Stories earlier this year.
Despite the popular demand by its billion-plus users, Instagram has always declined to offer an ability to share in-feed content. The company co-founders Kevin Systrom and Mike Krieger have said that although they recognize the idea of resharing, they want to focus on authenticity and keep your feed “focused on the people you know rather than the people you know finding other stuff for you to see.”
No word on when the native reshare ability, known internally as “seamless sharing,” will be rolled out widely. But as there’s already a huge demand for the feature, there’s a fair chance that it will find its way onto the app. Adding a native “regram” option just seems to make a lot of sense and could well be a popular move for the company. The change would boost the reach of business accounts and help spread brand message to a much wider audience.