In an attempt to allow businesses of any size to bring their business online Facebook has announced Shops. The new feature, available on both Instagram and Facebook, will let businesses grow a product page directly on the apps.
In a statement from Facebook:
"Facebook Shops make it easy for businesses to set up a single online store for customers to access on both Facebook and Instagram. Creating a Facebook Shop is free and simple. Businesses can choose the products they want to feature from their catalog and then customize the look and feel of their shop with a cover image and accent colors that showcase their brand. This means any seller, no matter their size or budget, can bring their business online and connect with customers wherever and whenever it’s convenient for them."
The app is teaming up with many point-of-sale platforms (like Shopify, WooCommerce, and BigCommerce) allowing for seamless integration. This feature is rolling out and should be available to all soon.
Source: https://bit.ly/2ZlU36Z