At some point, most of us had to seek guidance from a friend on makeup wisdom, but long gone are the days in which a stranger behind the beauty counter told you which foundation works best for your skin. Now, social media has replaced the intimate buying experience with the “beauty geniuses” of Youtube and Instagram.
Young women are taking to Youtube for all their beauty needs as Youtube reports that as of March 2015, more than 1.5 million beauty videos were being uploaded to the site per month. From how to perfect winged liner to reviews on the newest products, Youtube has made the beauty buying process much more personable with answers just a click away.
Social media is changing the way we think about beauty and how we approach it, so go ahead, try that red lip!