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Millennial Women // Snapchat Trend

With the launch of Chat 2.0 and the increase in brand awareness on Snapchat, young women are using Snapchat a lot more than their male counterparts. Based on a report by YouGov, that last couple months showed a massive increase in female usage compared to males. 

Initially, millennial men were using Snapchat to communicate face-to-face by capturing funny moments with their friends. Since then, Snapchat has placed much emphasis on a behind the scenes look at brands, celebrities, and bloggers; something many millennial females are eager to see. 

Check out the comparison below between Gen Y men and women: 

http://www.brandindex.com/article/female-millennials-use-snapchat-surges-ahead-men