With the launch of Chat 2.0 and the increase in brand awareness on Snapchat, young women are using Snapchat a lot more than their male counterparts. Based on a report by YouGov, that last couple months showed a massive increase in female usage compared to males.
Initially, millennial men were using Snapchat to communicate face-to-face by capturing funny moments with their friends. Since then, Snapchat has placed much emphasis on a behind the scenes look at brands, celebrities, and bloggers; something many millennial females are eager to see.
Check out the comparison below between Gen Y men and women: