In an effort to highlight its E-commerce, Pinterest introduced a popup event to bring its trend boards to life. The display is an effort to promote the recently launched Pinterest Shop, a section of the site that offers ‘buyable pins.’ In addition, the social platform used the event to educate users on its new visual search capability, which allows users to identify a product and find similar styles from a photo.
Take a peek inside the event: http://sclhs.in/sudu69