It’s the dream of every marketer: actual conversion analytics. This week Snapchat announced that they will be opening up pixel tracking for measuring cross platform stats. The tool will tie together ad exposure and website traffic.
TechStyle started testing the tool last month:
“It’s still pretty early days so there are some things that we’re testing and learning on, but we want to get as much data as we can,” said Laura Joukovski, SVP of media at TechStyle Fashion Group. “The pixel gives us a whole new and better way of seeing what’s going on and a new opportunity to harvest direct-response signals beyond the click.”
Snapchat’s pixels are only being used for measurement at first. By the end of the year, the tags will include ad targeting that will allow brands to focus on specific audiences and groups of people who have visited their websites.
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