Instagram's New Shopping Bag Feature is a Game Changer
Instagram has introduced a new shopping bag feature on Instagram Stories for advertisers to utilize during the holiday season. This allows brands to add an e-commerce shopping bag within their Instagram story, enabling users to click on a specific image to view product information, pricing information and a link to purchase.
This feature is critical for delivering ROI from Instagram and tracking measurable success for product purchase at the height of the holiday shopping season—start planning those sales. According to Recode Tech News, 200 million people use Instagram Stories daily. This shopping feature enables brands to drive sales and build a brand story among these 200 million users via Instagram Stories.
For advertisers and brands, this is especially appealing, considering only a limited number of brands have been given this access before. This all comes as part of Facebook’s recent updates and announcements, helping advertisers create video ads for Facebook, Instagram, Messenger and Facebook’s Audience Network.
– Nic Michael