Don't Forget About Snapchat
Some may think that Snapchat is a thing of the past. However, despite its declining growth numbers, the company just announced a new range of ad tools and options. These new ad features will allow brands to drive direct response and guide users to direct purchases within the app.
This may sound very similar to what Instagram has recently done with its stoppable Instagram story feature. Like Instagram, Snapchat is adding collection style ads to all advertisers with tappable thumbnails that drive directly to the specific product page and a link to purchase. In addition to the new ad options, Snapchat is also allowing retailers to upload their product catalogs, similar to Facebook “Shop” tabs which will assist in the collection ads.
As the holiday season approaches, utilizing shopping style ads is crucial to holiday sales due to the ease in which consumers can shop. According to Marketing Land, “Online retailer Wish.com earned a 17% higher engagement rate with the Shoppable Snap ads compared to standard Snap ads featuring the same product. eBay saw 5x the engagement rate, and Guess saw 4x the engagement rate with Shoppable Snap ads.”
If you’re currently planning your holiday strategy, don’t forget about Snapchat Ads.